HARNESSING THE POWER OF SOCIAL MEDIA TO PROMOTE YOUR PRACTICE

With over 3.4 billion active users worldwide, social media shows no signs of slowing down. People turn to the internet before making decisions on almost everything – and this includes healthcare. In the United States alone, 8 in 10 people that use the internet seek health information, and 74% of those people also use social media.

What does all this mean for healthcare providers? It means that medical practices who fail to develop a presence on social media are missing out on a huge opportunity to educate and, and most importantly, connect with patients. Having an active presence on social media helps to not only attract new patients, but keeps current patients engaged and coming in for new services.

In this 2-part webinar, learn what social media platforms you should consider using, what kind of content you should be posting, how often you should be posting, and how to carve time out of your busy schedule to maintain a social presence. Using laser therapy as an example, attendees will walk away with a solid understanding of how to utilize social media to educate and engage patients through effective promotion of their services.

Key talking points include:

• Reasons and recommendations for promoting a practice on social media
• Overview of platforms, including popularity and limitations
• Content recommendations
• How to maximize impact with minimal time
• Specific examples and tips for success