About the Webinar

Are you getting the greatest benefit out of your deep tissue therapy laser? You may already be seeing improvements in patient outcomes, but have you been able to successfully translate that into better incomes for your practice?

In this webinar, Mark Callanen, PT, DPT, OCS, will discuss strategies for maximizing the ROI of deep tissue laser therapy and provide actionable steps that can be taken by any type of practice to increase the revenue from this service.

Key talking points will include:

  • Why do cash programs fail?
  • The importance of the initial contact with the patient
  • The role of practitioner’s personal beliefs
  • Keys to developing value propositions with your patients (“Time is Money”)
  • How to respond to “does my insurance cover this?”
  • A discussion of pricing strategies that can help improve cash transactions
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Speakers

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Dr. Mark Callanen, PT, DPT, OCS

Director of Clinical Education at Enovis

Dr. Mark Callanen has been with Chattanooga since 2020, serving as the Director of Clinical Education. He has been a PT since 1999 and board certified OCS by the APTA since 2003.