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JUMPSTART YOUR PRACTICE: PART 3 - ADDING A CASH-BASED MODALITY TO YOUR PRACTICE
About the Webinar
With Special Guests Sara Morrison, DPT, and Bob Bacci, PT
After months of reduced patient loads or having to temporarily close the doors, clinicians are asking what they can do to generate more income for their practices. Now more than ever cash-based modalities are helping practices to fill in the income gap.
In this 40 minute webinar, hear from two practicing clinicians who have implemented successful laser therapy programs into their practices and reaped the benefits from better outcomes for patients and income for their practice. Sara Morrison, DPT, shares her experience serving a small community in North Carolina while Bob Bacci, PT, shares how he grew his practice to include 4 laser therapy devices. Learn from these clinicians as they share about:
- How they took a leap of faith to try adding a cash-based modality
- The struggle getting staff on-board when asking patients to pay
- Not judging which patients can or will private pay
- How patient outcomes changed their whole perspective
- The importance of after-purchase support in their success
Speakers
Dr. Sara Morrison, PT, DPT, CDT, FCE, CFT, Cert. DN, Cert. FMT, Cert PCES
Founder & Owner of Total Body Therapy and Wellness
Dr. Sara Morrison has been a physical therapist in Harnett County, NC since 2002 and received her Physical Therapy degree from the University at Buffalo of New York State. She opened Total Body Therapy & Wellness in Lillington, NC in 2008.
Dr. Robert Bacci, PT, DPT
COO/ BOD Member at Kinetic Care Group
Dr. Robert Bacci has more than 45 years of industry experience in both private practice and corporate physical therapy (PT). He holds a doctoral degree in Physical Therapy from EIM Institute of Health Professionals.
Dr. Mark Callanen, PT, DPT, OCS
Director of Clinical Education at Enovis
Dr. Mark Callanen has been with Chattanooga since 2020, serving as the Director of Clinical Education. He has been a PT since 1999 and board certified OCS by the APTA since 2003.