About the Webinar

Join host Mark Callanen, PT, DPT, OCS, and special guest Dr. Daniel Keller*, PT, DPT from WNY Fitness and Rehabilitation Institute to explore implementing cash-pay services for a wide-range of patients. Dr. Keller shares insights on blending fitness and rehab to create a comprehensive injury treatment center, offering both insurance-covered and cash-pay services. He emphasizes the importance of mitigating risks from lower-paying network contracts and highlights generating cash revenue through in-house fitness programs and cash modalities. Dr. Keller introduces a 3-tier pricing structure that facilitates low-pressure conversations, resulting in 80% of patients adding cash services.

Key talking points include compliance with in-network providers, the value of integrated services, modalities driving cash revenue, and a pricing methodology empowering patients in their care.

*Daniel Keller, PT, DPT is a consultant for Enovis. The opinions and experiences presented here are for informational purposes only. Daniel Keller, PT, DPT has been compensated by Enovis for time and effort expended in preparing and presenting this webinar for Enovis’ further use and distribution.


 

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Speakers

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Dr. Daniel Keller, PT, DPT, Cert. MDT, Cert. TPI

Co-Owner, WNY Fitness and Rehabilitation Institute

Dr. Daniel Keller is co-founder of The WNY Fitness and Rehabilitation Institute in Buffalo, New York and an adjunct professor for Daemen University's Doctor of Physical Therapy (DPT) Program.

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Dr. Mark Callanen, PT, DPT, OCS

Director of Clinical Education, Enovis

Dr. Callanen has been US Director of Clinical Education with Chattanooga since 2020. He previously served as Director of Clinical Development for LightForce. He has been a PT since 1999 and board certified as an Orthopedic Clinical Specialist since 2003.